ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments | BoF
Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret | The Unique Group
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17 Best Plus-Size Lingerie Brands to Try Right Now: Savage X Fenty, Playful Promises, AdoreMe | SELF
Top 7 Underwear Brands For Gen Z Women – unnielooks
The benefits and pitfalls of using younger models to target Gen-Z customers
New Lingerie Brand Lemonade Dolls Taps Into Teens, Generation Z – WWD
Underwear Brand Parade, Beloved by Gen Z, Launches at Target
Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum
Parade to be bought by Fruit of the Loom licensee Ariela
The big underwear rethink: Gen Z goes gender-equal - Fashion Unfiltered
Underwear brand Parade expertly encapsulates Gen-Z's values - Thred Website
How Victoria's Secret is rebranding for the Gen-Z generation: Lingerie store looks to move away from allegations of harassment and cultural appropriation with new line and film | Daily Mail Online
Aritzia became a Gen Z darling on TikTok. What next? | Vogue Business
How Gen-Z-Founded Brands Are Changing the Intimates Industry
How Victoria's Secret is rebranding for the Gen-Z generation: Lingerie store looks to move away from allegations of harassment and cultural appropriation with new line and film | Daily Mail Online
Gen-Z favorite intimates brand Parade opens first pop-up
How the lingerie sector must evolve for Gen Z
Generation Z Wants Their Brands To Be Transparent, Not Their Lingerie | gettinggenz.com
28 Best Lingerie Brands in 2023: Journelle, Skims, Parade | Glamour
Gen Z is going out in their underwear: Free the nipple!
How Gen-Z-Founded Brands Are Changing the Intimates Industry
How Gen Z Bra Trends Are Redefining Bra Trends and Styles
